Business France, the new organization to turn France into a FDI Magnet

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[Happy new year! cast your vote in our playful quizz #BusinessFrance logo design contest]

Today, in French business newspaper Les Echos, the name of the new organization headed by Muriel Pénicaud resulting from the merger of UbiFrance and AFII (InvestInFrance) was announced: Business France.

InvestInFrance capabilities had been almost frozen to two years, awaiting for the new organization to be finalized – while the country unemployment rate kept increasing to 10.5%. Inbound FDI to France decreased strongly in 2013, while major French companies kept outsourcing more and more services to low wage countries. In the old organization, InvestInFrance would measure new greenfield investments to France but not the impact of closing down existing investments, or the effect of major outsourcing deals.

One of the first tasks of the new entity will be to launch a communication campaign « Creative France » to promote the ideas of entrepreneurship, innovation and creativity.

France is among top European ecosystems for Startups

The new #CreativeFrance campaign will complement the current « FrenchTech » and « FrenchTouch » initiatives as well as the new country branding campaign .

Do you think France should have a unified Country Branding strategy? If so, RT:)

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